2019 Runerra Technologies inc. 

brand guideline

RUNERRA

Department

Marketing Team

Launch

Q1 2019

Color Palette

Tones & Values

Primary Colors

PURPLE PEOPLE

HEX | #622D91

RGB | 98, 45, 145

SAUCY

HEX | #FF5C66

RGB | 255, 92, 102

LEMON

HEX | #FEC525

RGB | 254, 197, 37

Secondary Colors

BLUE RASPBERRY

HEX | #0099D1

RGB | 0, 153, 209

ONYX GREY

HEX | #404040

RGB | 64, 64, 64

BUNCH OF CRUNCH

HEX | #9C00FF

RGB | 156, 0, 255

CORAL

HEX | #FF8D98

RGB | 255, 141, 152

BUTTER

HEX | #FFDD88

RGB | 255, 221, 136

LIL OCEAN

HEX | #61C9E5

RGB | 97,201,229

GREY DUCK

HEX | #898888

RGB | 137, 136, 136

Typography

Three stylish and versatile fonts that comes in different variations

to create font hierarchy & convey emotion.

H1 | Quicksand Font

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

H2 | Comforta Font

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Paragraph | Muli Font

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Illustration

Runerra's design language is a 50/50 balance between sharp & round objects. We also add depths to our illustrations by using subtle shadows.

50/50 Balance

Brand Voice

We are casual & helpful. We speak like real people. We are not typical.

We are Casual & Helpful

"You've accomplishes a lot this year.

Celebrate with a $5 Chipotle.

You earned it."

"I can hear your stomach growling from here. Last day for $5 Chipotle and Noodles & Co."

We talk like people

"Rise & Grind with a cup of Caribou Coffee! Delivery free on us."

“Forgot Gifts? We did too.

50% off Target Runs all day!”

"Your dentist appointment is tomorrow. Jk, get caribou coffee delivered on us."

We are not typical (do nots)

"50% off, Today only!"

"Don't miss a free Insomnia Cookie and $5 Raising Cane's."

"Last chance for $5 Raising Canes & Free Insomnia Cookie Delivery."